Following are different levels of packaging of the pain relieving medicine :
(a) Primary packaging : Ointment tube.
(b) Secondary packaging : Cardboard box.
Following are the functions of packaging :
1. Promotion – Attractive packaging induces the customers to purchase the product. Packaging acts as a silent salesman particularly in self-service stores. Packaging is the best advertising medium to boost product image.
2. Protection – Packaging safeguards the product from any kind of damage during transportation and warehousing. Package protects the quality of inner contents from adverse weather conditions.
3. Identification – Packaging creates individuality and helps quick identification. The product gains special and separate existence due to packaging.
4. Use – Packaging greatly helps in the use of the product. The size and shape of the package is designed in such a manner that it is convenient to open, handle and use for the consumers.
