The product-related decision because of which consumers preferred the products of ABC Crackers Ltd. is Branding.
Branding means giving a name, sign symbol, design or a combination of them to product by which it should become known by the consumers. The main purpose of branding is to distinguish a 1 manufacture’s product from the rival products. Thus, branding helps in creating product differentiation. Branding helps the customers in identifying the products. This results in repeat purchase of the products. Branding ensures a particular level of quality of the product. Use of branded goods adds to status symbol of customers.