Advertisement and unsolicited applicants are external sources of recruitment.
There are a few differences between them. They are:
Advertisement:
1. It is an expensive method for the employer because advertising incurs a heavy cost.
2. The employer can advertise in dailies, journals, magazines, etc., about the vacancies in the organisation.
Unsolicited Application:
1. It does not involve any expense for the employer.
2. Job seekers voluntarily apply for the vacancies that are not yet notified by the organisations.