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Explain the role of business in consumer protection.

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Business enterprises should do the following towards protecting consumers.

1. Avoidance of Price Hike: Business enterprises should desist from hiking the price in the context of acute shortage of goods. 

2. Avoidance of Hoarding: Business enterprises should not indulge in hoarding and black marketing to earn maximum profit. 

3. Guarantees for Good Quality: Business enterprises should not give false warranty for the products. 

4. Product Information: Business enterprises should disclose correct, complete and accurate information about the product viz. size, quality, quantity, weight etc.

5. The in advertising: Business enterprises should not convey false, untrue, bogus information relating to the product through the advertisement. 

6. Money Refund Guarantee: Where the product becomes defective, business enterprises should replace it with new one or refund the purchase price.

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