Rural Marketing: Rural marketing is a process of developing pricing, promoting and distributing rural specific goods and serv ices leading to exchange with rural customers.There is inflow of goods into rural markets for production and consumption and there is also outflow of products to urban areas.
The rural to urban flow consists of agricultural products like rice, wheat and sugar etc.
Service Marketing: Service marketing is a special branch of marketing. It denotes the processing of selling service goods like telecommunication, banking, insurance, healthcare, tourism and professional services. The service products are mostly intangible. The unique feature of services marketing warrant different strategies compared with the marketing of physical goods.