Marketing mix means a marketing programme that is offered by a firm for the satisfaction of human wants.
There are four Elements of Marketing mix:
- Product: A Product is the main element of marketing. Without a product, there can be no marketing.
- Price: Price is the value of a product expressed in monetary terms. It is the amount Charged for the product.
- Place (Physical Distribution): An excellent quality product, with a good price, will be waste, if it is not transferred from the production place to consumption place.
- Promotion: An excellent product with competitive price cannot achieve a desired success and acceptance in market, with special features are conveyed to the consumers.