Marketing functions include a series of specialised activities performed on the marketing of goods and services.
(a) Marketing research/Gathering and analysing market information: Marketing research is the systematic investigation of the facts relevant to the various aspects in marketing. Marketing research helps managers to arive at an appropriate decision. Market information should be gathered and analysed, appropriately.
(b) Customer support services: Services such as after sales services, maintenance services, technical services, handling customer complaints are included in this function.