Question

Differentiate between ‘Marketing Concept Philosophy’ and Production Concept Philoso-phy on the basis of:

(i) Meaning

(ii) Main Focus

(iii) Means

Answer 1

Basis	Marketing Concept Philosophy	Production Concept Philosophy
Meaning	Marketing concept is customer orientated and backed by organisational goals.	Production concept believes that, customers are interested only in low priced goods and distribution efficiency of the firms.
Main Focus	Main focus is on understanding and responding to the customer's needs.	The focus of this concept is on increasing quantity of the product.
Means	Means to maximise profits by identifying the needs of present and prospective buyers and satisfying them in an effective way through integrated marketing	Means to maximise profits through availability and affordability of the products i.c. producing the goods at large scale, thereby reducing the average cost of production