Question

Mansi, a shoe manufacturer for school students, decided to maximise her profit by more production and appropriate distribution at a large scale thereby reducing the average cost of production.

(i) Identify the marketing management philosophy adopted by Mansi.

(ii) Explain this philosophy on the basis of:

(a) Main Focus (b) Means and Ends.

Answer 1

(i) Production Concept.

(ii) (a) Main Focus: This concept emphasises on quantity of the product.

(b) Means: Availability and affordability of the product is considered as the means to success under the production concept.

Ends: It is believed that profits can be maximised by reducing the production cost through the mass production.