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in Entrepreneurship by (52.2k points)

‘Umbrella branding’ is? 

A. Entrepreneur opts to use a common or successful family name for their several products. 

B. Entrepreneurs choose to utilise their corporate name or logo together with some brand names of individual products. 

C. Entrepreneur uses alpha-numeric names to signify physical characteristics of the product. 

D. Entrepreneur chooses distinct names for each of his offerings

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1 Answer

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by (54.5k points)

A. Entrepreneur opts to use a common or successful family name for their several products.

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