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You are Ravi and you have planned to start manufacturing a new brand of chocolates aiming at teenagers. Your company ‘Delight’ has already been manufacturing and selling biscuits since 2010. The success of biscuits has encouraged you to move ahead into the chocolate industry. 

Keeping in mind the steps involved in preparation of the marketing plan draft a marketing plan explaining the first three steps.

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Steps involved in marketing plan are: 

(1) Business situation analysis: 

'Where we have been?' – is the question responded to as the first step in designing the marketing plan.

 I have completed my MBA from a reputed institute in India.

I have experience in this field for 10 years and I have been quite successful and completely understand the needs of the customers. 

(2) Identify the target market: 

For a new venture, it's very essential to define clearly the specific group of potential customers whose needs the enterprise aims to fulfill. The target market in this case are teenagers. 

(3) Conduct SWOT analysis: 

It is important for the entrepreneur to consider in the 'target market' his/her enterprise's: 

(a) Strengths (b) Weaknesses (c) Threats (d) Opportunities 

Strengths: I am already in the field of fastmoving consumer goods which gives me knowledge about various aspects 

Weakness: I might not be able to concoct the right combination to satisfy the needs of the customer. 

Threats: There is lot of competition already in the market 

Opportunities: There is market for chocolates in the country

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