Marketing Concepts:
1. The Production Concept:
This concept believed that profits could be maximised by producing at large scale, thereby reducing the cost of production. Here greater emphasis was given on improving the production and distribution.
2. The Product Concept:
According to this concept quality of the product is more important than quantity. Product improvement became the key to profit maximisation of a rm, under the concept of product orientation.
3. The Selling Concept:
This concept focuses on the sale of products through aggressive selling and promotional techniques to persuade the buyers to buy the products.
4. The Marketing Concept:
Marketing concept implies that focus on the satisfaction of customer’s needs is the key to the success of any organisation in the market. Customer’s satisfaction becomes the focal point of all decision making in the organisation.
5. The Societal Marketing Concept:
This concept stresses not only the customer satisfaction but also gives importance to the welfare of the society.
