Mass media and television played a big role in making rural people migrate to urban centres. The glittering lifestyle and the luxuries that consumer culture has brought in are constantly shown on television and this captivates the rural people. Today even in the remotest villages, people know how the city people live and their high living standards with all sorts of amenities and luxuries. This has tempted the villagers to try their luck in cities.
The gap between the urban and rural people is slowly getting bridged. Even in the past, villages were not inaccessible to market forces. They tried to establish and maintain trade relations with villages to sell their goods. With the growth of the media, especially the visual media, market forces and villages got closer. Now villages also have become part of the consumer culture. Villages are very active in market activities.
Villagers are tempted to move into cities and towns because of their familiarity with the glittery lifestyle available there. Media have been largely responsible for awakening this desire in the rural people.
Greater employment opportunities in towns and cities also attracted people towards them. With urbanization in top gear, the villagers were attracted to the magnetic field of the cities and towns. People who were unemployed in the, villages or those who had only very little work moved into cities and towns
