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How an environment offers the firm/ entrepreneur numerous opportunities in changing the needs of customers and market? Give two examples.

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(i) Examples

(a)When an entrepreneur notices that the people in the neighbourhood are complaining about : the lack of availability of chemist shop. So he opens a chemical shop. As we know that entrepreneur search for an opportunity in an environment, and he converts it into a reality. 

(b)The growing demand of AC has attracted many new comers (GE Godrej and LG Electronics). It is the environment that decides his choice of business venture. An entrepreneur keeps constant interaction between human factors and other developmental factors prevailing in the environment at any given time that why a study of environment factor become important for entrepreneurship.

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