Institutional Advertising promotes a positive image of the company by:-
1. Participating in progressive causes like support to community based programmes, environment, gender issues are taken as a part of belief of the company.
2. Sometimes, it may promote a novel business idea that would benefit many businesses. Any alignment with a positive cause creates a good image of the company in the public’s mind.
3. It faces the competition in the market with a view to focus on promoting the positive image of the company. It also creates positive image of the company by improving the public relations with the client.
