Following are the main characteristics of management:
1. Management is a Goal Oriented Process: No goal in the hand-no need of management. In other words, we
need management when we have some goals to be achieved. A manager on the basis of his knowledge
and experience tries to achieve the goals which are already decided. Hence, nothing is wrong to say that
management is a goal oriented process.
2. Management is all Pervasive: Anything minus management is nothing or zero. Here, by anything we mean
all types of activities-business and non-business. If we deduct management out of these activities, the
result will be failure or zero. It means management is necessary to conduct any type of activities. Hence, it
is pervasive or universal.
3. Management is a Group Activity: It means that it is not a single person who con-summates all the
activities of an organisation but it is always a group of persons (Managers).Hence, management is a
group effort.
4. Management is an Intangible Force: Management is that power which cannot be seen. It can only be felt. If
any organisation is heading toward higher levels of achievement, it signifies an existence of good
management and vice-versa.
