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Reva and Deva are the owners of PLA Group. They are having a diversified business. Now, they are planning to launch a new venture. The owners are very successful as they follow planning organising, directing and controlling in all businesses. Which characteristic of management does it signify? Explain any five characteristics of management.

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The characteristics of management depicted in the above case are:
(i) Management is a goal-oriented process
(ii) Management is pervasive
(iii) Management is a continuous process
(iv) Management is intangible.
(v) Management is a group activity

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