Different considerations in the mid of consumers of each segments, while purchasing mobile phones are :
`(i)` Live The first of these segments Live, aimed at first time users, whose basic need is to stay in touch with voice as the main driver. So, here price of the phone is the main consideration.
`(ii)` Connect The second segment Connect, looks at more evolved users, who look for more functional features and connectivity.So, here the features of the phone as well as an economic price tag are considered.
`(iii)` Achieve The next category is aimed at users who need to have business functionalities.
`(iv)` Explore High end life style users which include features like mobile TV, application imaging, music and gaming.
