Features of Retailers:
1. He acts as a link between the wholesaler and consumers.
2. He generally operates in the local markets.
3. He deals in large variety of goods.
4. He sells the goods in smaller quantity as per the need of consumer.
5. He requires less investment as he deals in smaller quantities.
6. He bear less risk and earns low amount of profit as compared to wholesaler.
7. He provides various important services to wholesaler as well as consumers.
