Directing refers to the process of instructing, guiding, counselling, motivating and leading people in the organisation to achieve its objectives.
The points of importance of directing are any four:-
(i) Directing helps to initiate action by people in the organisation towards attainment of desired objectives.
(ii) Directing integrates employees’ efforts in the organisation in such a way that every individual effort contributes to the organisational performance. Thus, it ensures that the individuals work for organisational goals.
(iii) Directing guides employees to fully realise their potential and capabilities by motivating and providing effective leadership
(iv) Directing facilitates introduction of needed changes in the organisation.
(v) Effective directing helps to bring stability and balance in the organisation since it fosters cooperation and commitment among the people and helps to achieve balance among various groups, activities and the departments.
