1. Factors which influences the business policy of an organization can be divided into internal and external factors.
2. Business has no control over external forces.
3. These are those factors which provide opportunities or pose threats to the organization.
4. Factor such as social customs, values, economic policies, technological development, political ups and down, legislation together constitute political, social, economic, legal and technological diversions of business, hence, they are not in the hands of business organizations.
5. Internal factors are controllable and business unit can modify their plans, policies, etc. (Students can give example of social, political, legal environment to justify further)