Question

How can we deal effectively with customers?
1. After purchase, convince the customer to buy more
2. Pursue customers to buy a product.
3. Take your time to approach the customer.
4. Develop the knowledge of merchandise being sold.

Answer 1

Correct Answer - Option 4 : Develop the knowledge of merchandise being sold.

The correct answer is to Develop the knowledge of merchandise being sold.

Dealing with customers is a very important part of any organization. The customers are the crucial factor for any organization and hence, extra efforts are taken by the firm to deal with the customers effectively. The easiest way to increase sales is to have knowledge of the merchandise being sold. It is said that for retailers "knowledge is power". Some of the direct benefits of expanding the knowledge base for the products are:

1. Strengthening communication skills- Having a clear understanding of the products that are available on the shelves is it helps in strengthening the communication skills of the employees. Stronger communication skills will allow a salesperson to recognize and adapt a sales presentation for the various types of customers.
2. Encourages employees- Having a thorough knowledge of the product boosts the enthusiasm of employees and encourages them. The best way to sell the products is through a well-informed employee who is enthusiastic enough to sell the products to the customers.
3. Clearing customers' doubts- When employees are well-versed with the information, any doubts or feedback can be easily cleared out efficiently. This helps in gaining the confidence of the customers and ultimately increasing sales.