1. In election campaigns, political parties try to focus public attention on some big issues, e.g., the Congress party led by Indira Gandhi gave the slogan of "Gharibi Hatao" in the Lok Sabha elections of 1971. "Save Democracy" was the slogan of Janata Party in the Lok Sabha election of 1977.
2. Secondly, political leaders contact their voters, address election meetings, and promise to remove the grievances of the people.
3. Thirdly, support of media – TV Channels and newspaper columns – is also taken by the political parties to further their cause to gather more votes.
