Importance of personal selling to the consumers:
(i) Personal selling provides an opportunity to the consumers to know about new products introduced in the market. Thus, it informs and educates the consumers about new products.
(ii) The sellers demonstrate the product before the prospective buyers and explain the use and utility of the products. Hence, customers come to know about the use of new products in the market.
(iii) Personal selling also guides customers in selecting goods best suited to their requirements and taste as it involves face-to-face communication.
(iv) Personal selling gives an opportunity to the customers to put forward their complaints and difficulties in using the product and get the solution immediately.
