Question

Explain the selling concept in marketing management.

Answer 1

Selling concept:

• The selling concept holds the idea that “consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort”.
• Hence, the company believes it should undertake aggressive production and
  selling steps.
• Company adopts aggressive marketing methods, large scale advertising campaigns, direct selling, etc.
• Here efforts are made to create demand for products being produced and sell rather than understand the demand and produce accordingly.
• The complete emphasis is not given on the need of consumer but to sell what the company is producing.
• This concept ignores customer satisfaction and keeps on producing, selling and dumping in the market whatever is produced.