Consumer protection from the view point of consumer:
1. Extensive exploitation of consumers: It is becoming quite common that business units are trying to increase their profit by producing sub-standard, adulterated and duplicate products and resorting to misleading advertisement, black marketing, hoarding of goods and other unethical and exploiting policies. Such wrong and irrelevant policies have resulted in a need for consumer protection.
2. Ignorance of consumers:
- Consumers are ignorant about laws and rights that have been empowered on them by the government for their protection. Many a times, even if the consumers are aware, they hesitate of fear to use such laws and rights. Also, they are misguided and misled.
- It is extremely important to make the consumers aware about their rights and laws so that their exploitation can be stopped.
3. Lack of unity among consumers:
- A single consumer may find himself weak, but if consumers unite, they can become more powerful and fight against the injustice done to consumers.
- The group can form a consumer protection forum. The forum can fight for the right of all those consumers who get cheated and it will be easier and effective to protect the interests of the consumers.
- Although such organizations have become active in India, but until they become strong, it is essential to protect consumers through laws.
