The societal concept of marketing lays stress not only on customer satisfaction,’ but it also gives importance to the welfare of the society at large. According to this concept, a company should pay attention towards social, ecological and ethical aspects of marketing and they should consider the impact of their product on environmental ‘ pollution, deforestation, shortage of resources, population explosion etc. For example, Adidas a sportswear brand in India, manufactures such products that can be reused.
