Question

“Visual merchandising is the art of displaying merchandise in a store to attract customers and increase sales”. Throw some light on the principles used in Visual merchandising.

Answer 1

The principles of visual merchandising are: 

• Make it easier for the customer to locate the desired category and merchandise.
• Make it easier for the customer to self select. 
• Make it possible for the shopper to coordinate and accessorize. 
• Recommend, highlight and demonstrate particular products at strategic locations. 
• Educate the customer about the product in an effective & creative way. 
• Make proper arrangements in such a way to increase the sale of unsought goods.