Long Answer Type:
1. How would you characterize business environment? Explain with examples, the difference between general and specific environment.
Solution:
The sum of all the forces (external, institutions and individuals) that are outside the control of a business organisation is referred to as the business environment. The forces mentioned here can be of varied nature such as social, economic, political, legal or technological. The organisation is unable to control such type of forces, but it can definitely have a positive or negative impact on their performance.
The following are the characteristics of business environment:
(i) Business environment is the sum total of all external forces which includes individuals, government, consumers. These have an impact on the business performance that is either positive or negative.
(ii) The different forces that have an impact on the business environment are inter-related. This inter-relation has an effect on the business environment. For e.g., if there is an increase in the annual income of the consumers, they are more likely to purchase goods that fulfil all their demands and this leads to increase in demand for electric appliances, mobile phones, gadgets etc.
(iii) Business environment is constantly evolving and therefore is dynamic in nature. This can be explained as we see changing trends in consumer behaviour, technology and policies of the government.
(iv) The business environment is an uncertain territory. The changes in the market dynamics cannot be predicted easily. Due to which there exists an uncertainty.
(v) Business environment is the sum total of all interrelated dynamic forces. Hence, it is somewhat complex and difficult to understand. All the factors like social, political, technological etc. have an effect on the performance of the organisation. It can be easy to ascertain the individual impact of all the forces; it can be difficult to determine their cumulative effect.
(vi) Business environment varies with each region and hence is relative. The reason behind the variation in business environment is that the forces that determine the nature of business environment are dynamic in nature and therefore change as per the region.
Specific environment is said to be the external forces that play a vital role in functioning of an organisation directly. These forces are specific to a particular organisation or an enterprise. Specific environment is unique to a industry and has an impact on day to day business activities. For example, change in price of a raw material required for production will result in less demand and abundant supply of raw materials has a direct impact on the production of the company.
General environment comprises of all the forces that has an impact on all organisations irrespective of the type of industry. These forces do not differentiate between the industries or types of business. They have a cumulative effect on the organisation’s performance. For example, a new technology for communication will have a impact on the quality and quantity of production or if there is a change in technology then it will have an effect on all organisations.
2. How would you argue that the success of a businessenterprise is significantly influenced by its environment?
Solution:
Any organisation is unable to function on its own. It is influenced by the various forces such as political, legal, social, technological. These forces form the business environment of an organisation. It is essential that an organisation has a good understanding of its business environment. It enables an organisation to identify that help or those that obstruct the growth of an organisation, knowing them well will help in reacting better to these forces.
Success of a business is influenced by its environment in the following ways:
(i) Whenev er there is a change in the business environment, it provides the opportunity to start fresh. Careful observation of the business environment is helpful in identifying these opportunities. It also gives the first movers advantage to the business. Organisations can reap maximum benefit in comparison to its competitors.
(ii) Studying of business environment helps in identifying threats for the business. It helps to take preventive measures in order to counter those negative forces.
(iii) Environment provides source or inputs such as machinery, raw materials, labour etc., which are essential for an organisation. Therefore, it makes sense for the organisations to choose those resources from the environment and convert into desired products.
(iv) Business environment is dynamic in nature. There is a constant change in the factors that make up the business environment. Having a good understanding of the business environment helps cope up with the factors better and help organisations derive benefit from them.
(v) As various threats and opportunities are discovered during analysis of the business environment. The business can thus formulate plans and policies that will be appropriate for the market in the existing scenario.
(vi) Knowing about the threats and opportunities helps one improve their performance by adapting to these changes in a more informed manner. Being prepared for the situation helps in providing the best performance.
3. Explain, with examples, the various dimensions of business environment.
Solution:
Business environment has the following dimensions:
(i) Economic Environment: It includes the changes in the system due to economic policies made by the government. Reserve Bank of India is the key regulator of country’s economic environment since it—
(a) affects the interest rates.
(b) manages the flow of money in the economy.
(c) regulates the working of banks.
Example: If the banks reduce the interest rates on long term loans, industries like construction and automobiles get a boost to the business as more spending is made on the purchase of homes and cars by loans.
(ii) Social Environment: The social environment comprises of the social forces like customs and traditions, values, social trends, society’s expectations from business etc. But in business terms, these values turn into freedom of choice in the market.
Major elements of social environment are:
(a) life expectancy,
(b) shifts in the presence of women in the workforce,
(c) consumption habits
Example: Due to the shift in women’s presence in the workforce, the demand for the readymade ladies formal wear, cosmetics, packed/processed food, electronic gadgets has risen.
(iii) Technological Environment: Technological environment comprises of forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business. Business not updating themselves in the technology field can find themselves in spot of bother with competitors.
Example: Due to the technological advancement, booking of railway tickets through internet from home, office, etc. became possible.
(iv) Political Environment: Political environment includes political conditions such as general stability, peace in the country, law and order and specific attitudes that elected the government representatives hold towards business. It can be used only when a business enterprise can predict its business activities under stable political conditions.
Major elements of political environment are:
(a) The constitution of the country,
(b) The nature and profile of political leadership and thinking of political personalities,
(c) Political ideology and practices of the ruling party.
Example: After the NEP of 1991, due to the globalisation the international companies started coming to India, but due to the bureaucratic red tape it became difficult to do business here. As a result, these companies got bothered in our country regarding investments.
(v) Legal Environment: Legal environment includes various legislations and legal rules passed by the Government administrative orders issued by government authorities, court judgements as well as the decisions rendered by various commissions and agencies. Non-compliance can lead to legal trouble for the business. Therefore, an adequate knowledge of rules and regulations framed by the government is mandatory to pre-requisite for the better business performance.
Example: Setting up of a company is governed by the Companies Act, not acting according to the law will result in company facing legal hassles.