(a) Societal Marketing Concept : The societal marketing concept believes in giving back to the society as it believes that the company is profiting because of society and hence it should also take measures to make sure the society also benefits from the company. The concept advocates to deliver the customer satisfaction in a way that preserves or enhances the customer’s and the society’s well-being.
(b) Relationship Marketing : The approach suggests developing strong relationship with its partners who are suppliers and distributors. It will lead to better channel arrangements, higher levels of cooperation, less conflict, and increased efficiency. In relationship marketing everyone is treated as customers.
(c) Selling Concept : The concept is based on the belief that customers, be individual or organizations will not buy enough of the organization’s products unless they are persuaded to do so. So, organizations should undertake selling and promotion of their products for success.
