Question

Write TWO differences between Advertising and Personal Selling

Answer 1

S. NO	Basis	Advertising	Personal Selling
1.	Meaning	Advertising is considered to be an impersonal form of communication .	Personal Selling is considered to be a personal form of communication .
2.	Form	It allows only one way communication from seller to the prospective customers .	It allows two way communication between the seller and the prospective customers .