Need of modulation :
(i) audio/video signals do not have sufficiently high energy to travel upto long distances, because of their lower frequency
(ii) For effective transmission, the size of the antenna should be at least of the size λ/4,where λ is wavelength of signal to be sent. For an e.m. wave of the frequency of the order of audio signal, we need an antenna of size 3.75 km, which is practically impossible. Hence these low frequency base band signals are first converted into high frequencies, through modulation
Modulation index, μ = Am/Ac
So peak voltage of modulating signal, Am = μ Ac
∴ Am = 0.75 × 12 = 9 V