Correct Answer is: (c) decrease

When the beam is supported at A and B, the force exerted by each man = mg/ 2.
When the support at B is withdrawn, taking torque about A,
τ = (mg) l/2 = Iα = (ml2/3) α
or α = 3g/2l
The instantaneous linear acceleration of the centre of mass is
aCM = (α) = 3g/ 2l) l/ 2 = 3g / 4.
Let N = force exerted on the beam at A.
∴ mg - N = maCM = m(3g/4) or N = 1/4 mg.