According to the law of demand, other things being equal, if the price of a commodity falls, the quantity demanded of it will rise, and if the price of a commodity rises, its quantity demanded will decline. Thus, there is an inverse relationship between price and quantity demanded, other things being same.
Assumptions of law of demand are the following:
- Income level should remain stable.
- Taste of consumer should not change.
- Value of related goods should be constant.
- Any new substitute should not come in the market.
- Expectation of risen value should be negligible.
- Advertisement expenditure has to be same.