- Availability of goods at reasonable price :
Through efficient marketing management, marketer provides the goods and services to consumers at comparatively cheaper price. As a result all the sections of society tending to gain.
- Freedom from Malpractices:
Effective market management eradicates malpratices and unscrupulous activities such as adulteration, profiteering, misleading advertisements, etc.
- Creation of Social Value :
Modern approach of marketing focuses on customer’s satisfaction. A businessman regards the customers as a pivot for all functions/activities and has realised that for maximising profits, customer satisfaction is the key to success. Modern marketing begins and ends with customers.
Marketing creates job opportunities in different areas like distribution, advertisement, etc. to a large number of people. Millions of people are employed in transportation, warehousing, banking, insurance, etc. Thus, marketing offers rewarding jobs directly & indirectly and activates other economic activities.
