Two objectives of Brand Promotion:
1. Providing Information: A large part of a company’s brand promotional efforts has always been directed at providing proper and complete information to the customers about its various brands offered in the market. Brand promotion information contains the following things: new products launched; how they work; existing products; prices; selling centres; hours of sale; special schemes or offers such as percent off, discount, free-gifts, more guarantee period; and so forth.
2. Increasing Demand: Most brand promotions aim at stimulating demand for a product. They persuade customers to buy and to buy more and more, so that it results in large sales, thereby large market share and eventually huge profits.
