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State a difference between Skimming pricing and Penetrating pricing.

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State a difference between Skimming pricing and Penetrating pricing.

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Difference between a Skimming Pricing and Penetrating Pricing:

Skimming Pricing Penetrating Pricing
In this strategy a very high price is set so that in the initial stages the cream of demand may be skimmed and the investment made in the product is quickly realised. This strategy involves selling a low price in the initial stage so as to make the brand quickly popular and to maximise the market share. The manufacturer seeks to sell to the masses.

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