(i) Dialogue: Dialogue means a conversation between two persons with a purpose. If a person goes on talking without allowing others to participate in the discussion or talk, then it becomes a monologue. In a dialogue each person presents facts and views and considers the facts and views presented by others. It is a reasonable exchange of ideas and opinions. Dialogue reveals the true personality of a person. It helps to reduce prejudice and builds up mutual confidence. Effective dialogue require impartial listening and understanding.
(ii) Persuasion: To persuade means to convince another person of some idea, product, service or institution, to induce a person or group to do something. A message becomes persuasive when people believe in the source of the message. Messages coming from credible sources are generally accepted without any question being asked. Reasonable messages presented in an attractive manner tend to be more persuasive.
