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Ashutosh Goenka was working in 'Axe Ltd'. a company manufacturing air purifiers. He found that the profits had started declining from the last six months. Profit has an implication for the survival of the firm, so he analysed the business environment to find out the reasons for this decline.

(a) Identify the level of management at which Ashutosh Goenka was working.

(b) State three other functions being performed by Ashutosh Goenka.

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(a) Top level management

(b) Function performed by Ashutosh Goenka are :-

1. Determining the long term objectives of the enterprise.

2. Framing of broad policies for entire organisation.

3. Organising activities to be performed.

4. Assembling resources required.

5. Keeping liaison with various external agencies like govt. industrial associations etc.

6. Providing guidance and direction to departmental heads.

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