Fewpal
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Explain the relationship between attitude and behaviour.

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  • We usually expect behaviour to follow logically from attitudes. However, an individual’s attitudes may not always be exhibited through behaviour. Likewise, one’s actual behaviour may be contrary to one’s attitude towards a particular topic.

It is found that there would be consistency between attitudes and behaviour when: 

  • the attitude is strong, and occupies a central place in the attitude system, 
  • the person is aware of her/his attitude, 
  • there is little or no external pressure for the person to behave in a particular way. For example, when there is no group pressure to follow a particular norm 
  • the person’s behaviour is not being watched or evaluated by others, and 
  • the person thinks that the behaviour would have a positive consequence, and therefore, intends to engage in that behaviour.

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