The British South African Company founded in 1889 conducted an expedition with 600 men- each of them were promised a 3,000 acre farm. The African king was tricked into believing that all that the Europeans wanted was gold. But they had come with a definite plan of colonising the Bechuanaland. During the next ten years African opposition was crushed. White immigrants were provided with farm lands and railways, and a telegraph system developed. The colony came to be called Rhodesia, after Cecil Rhodes.