Techniques of Sales Promotion:
1. Rebate:
Offering products at special prices, to clear o excess inventory.
2. Discount:
Offering products at less than maximum retail price.
3. Refund:
The seller offers to refund a part of the price paid by the customer on production of some proof of purchase.
4. Free gifts:
Offering another product as gift along with the purchase of a product.
5. Quantity Gift:
Offering extra quantity of the product.
6. Contests:
Prize contests are organized for the consumers and winners are given attractive prizes.
7. Money refund:
There are certain manufacturers who promise to refund the price of the product, if it does not satisfy the consumer.
8. Samples:
Offer of free samples of a product to customers at the time of introduction of a new product.
