Question

The manager of Impact Enterprise, dealing in cosmetics, is facing the problem of poor sales. Suggest the four promotional measures that he can undertake to improve the sales. Also, name the factors affecting their choice.

Answer 1

The manager of Impact Enterprise, dealing in cosmetics, should take the following four promotional measures to improve the sales :
(i) Advertising
(ii) Sales promotion
(iii) Personal selling
(iv) Publicity
Factors affecting choice of promotional tool:
(i) Nature of market
(ii) Nature of product
(iii) Promotions budget
(iv) Objectives of promotion